There may be several ingredients on the product labels that cause you to scratch your head and say "Hmm this doesn't sound terribly natural". It is important to keep in mind that not all chemicals are bad! In fact, most things are chemical. Arcadian Winds Beauty does not claim to be 100% natural or organic. If you want that, just throw some yogurt and honey on your face and call it a day. Attaining a desired texture and viscosity need a little help sometimes! So, in keeping with the spirit of transparency, I want to disclose all the ingredients that are not recognizable right off the bat.
It would be a disservice to you if I were to provide you with a water based product and not use a preservative. There are many myths swirling around concerning preservatives, what they are, and if they are truly needed. I believe they are imperative for the integrity and safety of water based formulas. The preservative I choose to formulate with is a broad spectrum antimicrobial that is both paraben and formaldehyde free. Preservatives are a necessary evil, so I choose to incorporate one with an excellent safety and toxicological profile. Another thing to keep in mind about this preservative is that it’s total usage is less than 1% of the entire formula.
PHENOXYETHANOL: Germicidal aromatic ether alcohol
SORBIC ACID: Natural acid that protects from yuckies that can form in water based formulas.
This is absolutely not the kind of alcohol you are thinking of. This is not the fermented kind that is for drinking, or the liquid kind purchased at the pharmacy that is super drying. The alcohol used in these formulas are actually fatty waxes that are naturally derived from palm, coconut or vegetable oils. This makes a fatty alcohol that is actually rather conditioning as opposed to drying.
EMULSIFYING WAX: Fatty alcohol used to create a water in oil emulsion.